Most people understand how to use the binary system to make logical choices. —— 1=YES 0=NO —— Pretty Simple —– It starts that way. Ah, that life could be broken down into a simple YES/NO choice. Add in semiconductors with large scale integration and a few megaflops later we are drowning is a sea of data. Is our life any better? Even though the amount of data at our finger tips has propagated into the terrabyte range, many of the decisions we make are still yes or no. Arehere any bits buried within the myriad of big data that can improve our life? The data contained within the big data set is the beginning of the answer.
As humans we are born with unlimited wants. Unfortunately we were not also born with a list of what those personal wants are. This is where big data fits in. I suspect that Google with its invasive collection of my search behavior, might have a better idea of my wants than I do. I find it fascinating to watch which ads that it sends my way. Its memory is a lot better as well. Many times I forget what I was doing yesterday. Google is still presenting ads related to equipment I was buying last year. Surprising targeting ads is a win-win. Both the presenter and viewer benefit by having a better match. If it takes big data to get the job done well so be it.
The adoption of more big data processing is all about benefit. For example your car produces about a terrabyte of data in its lifetime. This data is already used by the computers on board to adapt to the fuel composition and the weather so that the vehicle runs smoothly with low emissions. This use of the data by the car does not prevent other uses. In my connected car offering – www.mileagetrakker.com – our users typically gain a US$ 9700.00 tax deduction simply because they have a IRS format record of the mileage that their vehicle traveled. Yes. the IRS will accept a paper log. Most people find that it is a whole easier to let the processing of big data from the cars computers to do it for them.