Having done some fishing as a child, neither gummi worms or a real worm installed on a hook improperly would result in catching any fish. If you are going to catch anything using bait, it has to be a believable simulation of the real thing. Technique is important as well Yes, a worm is the real thing but if the fish can nibble on it without swallowing the hook, you are just feeding the fish, Many times the only thing you catch is a cold. Also tried ice fishing. Successfully caught some ice.

Internet advertisers are modern day fishermen. The item you post must be a believable simulation of what is the search object. If you post an ad for an engineering manager position in Kingston Georgia, the people who live there will know that the town lacks a company that has a position with that title. Re-posting the same deception after it is taken down, still will not make the commute from Kingston Georgia to Kingston Washington where the actual job is possible for anyone who does not have a Space X rocket for the commute. The real looser is the headhunter site that gets linked to the spam filter list, because they have chosen to not curate their content.