We are all being asked to innovate to insure the long term viability of our firms. Nature serves as a good model because evolution serves to highlight the best strategies. Modern behemoths like the 3500 Prince Die Casting machine at Cana-datum are a good example. Innovation, useful in the current marketplace, involves adding computer brain power to improve control and results. In the same fashion that the brontosaurus used multiple brains to achieve timely control, die casting machines work best when more than one computer is employed. In the same fashion that involuntary nerve reactions protect us from injury, some of the innovative new computer uses are simply mundane monitors. Higher level computer brain power can be dedicated to running the shot in much the same fashion as the brontosaurus had a whole brain dedicated to operating the rear legs. Computers embedded in devices like soft starter are particularly useful is reducing the peak electrical demand so that enough power is available to implement precision temperature control using hot oil systems without rewiring the plant.