Chasing Unicorns

Unicorns take on a mythical aura because most people have not seen one

Unicorns take on a mythical aura because most people have not seen one

“We are looking for the best and brightest talent to join our unicorn hunt. Our compensation package is north of 6 figures and we offer the standard start-up percs of free pizza, gym, air hockeym ping pong etc.” Other offers to the starting engineer read “A career with our firm as a manufacturing engineer starts with an unpaid internship. Those people who progress (read survive) to the point where they have senior talent can look forward to a $50,000 salary with unlimited overtime.” Mind you, unicorn hunting is not easy. It requires that you are flawless in writing the latest code. can pivot on a dime when you hit a dead end, and can spot a path where others cannot see one. Surprisingly a tiny number of engineers pick option B. I suspect they are the ones who do not understand financial profit. The legacy companies continue to follow their stodgy path because they choose not to acquire the top flight talent needed to grow. The employees in those firms become mired in a system of layoffs, pay cuts, cost cutting, reorganization etc.
Gold rushes are not a new phenomenon. The first prospectors who worked the California gold fields in 1849 could earn 10 to 15 times what east coast wage earners made at the time. This level of financial incentive motivates many people.
panning for gold is profitable for the first people who work the claims

panning for gold is profitable for the first people who work the claims

Unicorn hunters are in the same category. The success of the original “Facebook” entrepreneurs launched many copycats. Just as the late arrivals to the California gold fields discovered, the big financial success is enjoyed by the pioneers. Currently there are about eight million apps offered for sale. Fewer than three percent of those apps had enough sales to recover the $100,000 investment needed to create the app. This herd mentality sets the stage for the next gold rush. The big salaries funded by venture capitalist have siphoned away the engineering talent that normal companies need to survive. A persistent talent vacuum sets the stage for a big disruption in unexpected sectors.
Napoleon Hill in his book “Acres of Diamonds” did a great job of explaining how this happens. In his book a farmer sells his land to search the world for diamonds. He returns 20 years later to discover that his land is now a diamond mine. Similar stories will be told about today’s unicorn hunters. After a string of unicorn hunts in regions where all of the unicorns have been harvested, searchers will return to discover that the best opportunities are in places that have not been trampled by the herd.

Turning Circle

You are beginning to see more roundabouts in US roads

You are beginning to see more roundabouts in US roads


I discovered the difference between turning circle and turning radius on my first trip to Ireland. The landscape of Ireland is largely made up of exposed bedrock. The roads snake across the ground in continuous curves because blasting is very expensive. When you travel around what they call an acute bend your mirrors stick out. Even though I was driving a rental car with a short wheelbase that had a tight turning radius, it was the turning circle that really mattered. I discovered that European cars have collapsing side mirrors. You can guess how I discovered that fact. Passing a car going the opposite direction tests whether the entire vehicle is out of the way. The saving grace of being a Irish tourist was that I did not have to drive a bus. The long wheel base of a vehicle like a bus makes both the turning radius and turning circle much larger.
Designing a vehicle for use in a warehouse brought back the memories of driving in Ireland. The aisles are narrow and the corners at the end of the racks are sharp. The theoretical radius path of the vehicle on the floor makes little difference if the corners of the vehicle stick out enough to knock the shelves over.
Most warehouses have narrow aisles and shelving that is tightly packed into the space.

Most warehouses have narrow aisles and shelving that is tightly packed into the space.

Yes, longer wheelbase vehicles are harder to drive in a confined space. However we all know that more goods can be carried on a larger vehicle. Attention to detail is what makes the difference. Chamfering the corners of a longer wheelbase vehicle can result in the same turning circle that a shorter wheelbase vehicle can achieve. In today’s lean economy, we are all looking for the extra percentage improvements that
come from paying attention to detail.
Engineers think about the difference between a turning radius and a turning circle. The actual industrial vehicle users are only concerned about their ability to drive through a tightly packed warehouse without hitting the shelving or damaging the goods that they are carrying. At the end of the day lean is all about safely moving more goods each trip.

Numeric Build

Noah's Arc recreat ion in Holland - picture by Ceinturion

Noah’s Arc recreation in Holland – picture by Ceinturion


“This is how you are to make it; the length of the ark three hundred cubits. its breadth fifty cubits, and its height thirty cubits.” – the Holy Bible. From the beginning of recorded history man has been employing the benefits of building guided by numeric specifications. In the case of Noah, the proportions for his ark made it seaworthy. We still use the same proportions afforded by these numeric instructions today when we design and create the ships that sail the high seas. Numbers have guided the builders of virtually everything for all recorded history. Until the advent of Computer Numeric Control, the craftsmen read and interpreted the recorded numbers and created the desired item. In Noah’s case, with God arranging the details, it is very possible that 3 numbers were all that was needed to get the job done. At least that was all that Noah needed.
Modern manufacturing is the convergence of a whole lot of processes that have been converted to numbers. At the beginning of the process is the quote. As we migrate to mass customization, every customer wants a price assembled just for him. Money is usually expressed in numbers. Calculating a custom sales price for every order has only become possible with the implementation of ever more computer horsepower. The airline model of charging an unique price for every ticket sold is spreading. Get used to it.
We hardly even think of adding numbers by hand

We hardly even think of adding numbers by hand


A lead time is a number. In pretty much all cases this number is greater than zero. I am sure that the people who needed an ark when the rain started to fall, discovered that the lead time number was a lot greater than zero. In this digital age, we place an order and expect it to be shippped in the next day or two. It is a good thing that other people start the manufacturing ball rolling a whole lot earlier.
GPS numeric coordinates track every item as they are transported to fulfill your order

GPS numeric coordinates track every item as they are transported to fulfill your order

Modern transportation management systems use numeric GPS coordinates to track every item real time. This coordination is needed for all the items to arrive together. It is more complicated than simply ordering everything you need to build at once. It is necessary to take into account the lead time of each item including transportation time. The longest lead time items need to be ordered first.
No, not even the latest computer implemented numeric build methods can deliver you an ark in a couple of days. However under the new Pack Mule Prime program the sum of the latest numeric build systems enable you to configure an electric vehicle to your needs and have it shipped out in a couple of days. Just keep watching for the rainbow, you might not ever need an ark.
There just might be gold at the end of the rainbow

There just might be gold at the end of the rainbow